# Maira

> Maira is an AI employee platform for real estate brokerages built by REALLM Realty, Inc. It connects to your existing CRM, email, calendar, and phone systems, and provides a fleet of AI employees that handle lead qualification, follow-ups, scheduling, CRM updates, and reporting -- all via a voice-first interface.

## Key Pages

- [Home](https://trymaira.com/): Overview of Maira's AI employee fleet for real estate
- [Platform](https://trymaira.com/platform): Three-layer architecture -- voice interface, CRM integration, leadership command
- [How It Works](https://trymaira.com/how-it-works): Step-by-step explanation of the fleet system
- [Enterprise](https://trymaira.com/enterprise): Enterprise deployment for brokerages
- [About](https://trymaira.com/about): Built by former real estate agents who lived the pain
- [Blog](https://trymaira.com/blog): Industry insights and product updates
- [Contact](https://trymaira.com/contact): Get in touch or schedule a demo

## What Maira Does

- Voice-first interface: talk to Maira from your car, no app or prompts needed
- 24/7 lead qualification with natural conversations that qualify, log, and follow up
- Automatic CRM updates from every call, text, and interaction -- your CRM stays alive without lifting a finger
- Smart scheduling with calendar management, conflict detection, and automated follow-up sequences
- Property intelligence with comparable sales, market data, and branded reports generated on demand
- Org-wide signal that connects cause to effect across every workflow and handoff
- Self-improving workflows: the fleet diagnoses bottlenecks against your KPIs and adjusts over time
- 15-minute integration into your existing tools -- no migration, no data export, no IT ticket

## What Maira Does Not Do

- Maira does not replace human relationships or judgment -- relationships stay human, busywork doesn't
- Maira is not a chatbot or copilot that needs prompting -- it's employees you don't have to hire
- Maira does not require data migration or rip-and-replace of existing tools

## Who Maira Is For

- Real estate brokerages of all sizes
- Individual real estate agents and teams
- Enterprise brokerages looking to scale operations without headcount
- Any enterprise that is looking to integrate AI into their business
- A 5-person team with a Maira fleet operates like a 9-person team

## Contact

- Website: https://trymaira.com
- Email: contact@mairasaas.com
- Schedule a demo: https://calendar.app.google/Su5Smc9U4N8kftuS9
- Twitter: https://twitter.com/trymaira
- LinkedIn: https://www.linkedin.com/company/reallm-realty

## How Maira Works (Step by Step)

1. Plug in (15 minutes): Maira connects to your existing CRM, email, calendar, and phone system. No data export, no CSV upload, no IT ticket. No migration. No rip-and-replace.
2. Talk to Maira: Agents call or text Maira like a human assistant — from their car, between showings, any phone, any accent, any language. No app. No login. No prompts to write.
3. Maira executes autonomously: Updates CRM after every interaction. Schedules follow-ups. Drafts emails. Qualifies leads 24/7. Logs showing notes. Generates property reports.
4. The fleet learns and improves: Maira captures every interaction across every tool and produces longitudinal signal that connects cause to effect. After 30 days, your fleet finds bottlenecks, proposes fixes, and time waste drops. Then it finds the next one.
5. Scale from one agent to your entire brokerage: Start with 1 agent. The fleet learns your operation. Then scale from there. A 5-person team with a Maira fleet operates like 9.

## Three-Layer Architecture

### Layer 1: Voice & Text Interface
Agents call or text Maira like a human assistant. No app. No login. No prompts to write. Works from any phone, any accent, any language. Example: "Hey Maira, I just showed 123 Oak to the Johnsons. They loved it but want to think overnight." Maira responds: CRM updated, follow-up scheduled, thank-you email drafted, showing notes logged.

### Layer 2: CRM Integration — Automatic Sync
All conversation data flows to your CRM automatically. Notes. Tasks. Follow-ups. All logged without touching a keyboard. Every call, text, and interaction captured. Your CRM stays alive because Maira updates it, not your people.

### Layer 3: Command — Leadership Visibility
See org-wide patterns: what works, what doesn't. Every call becomes a decision record. Every record builds institutional memory. Not dashboards — longitudinal signal that connects cause to effect across every workflow and handoff.

## Key Metrics and Claims

- 15-minute integration time (no IT ticket, no data export, no migration)
- 4+ hours saved per agent per week
- A 5-person team with a 3-agent Maira fleet operates like a 9-person team
- Follow-up velocity improves 3x within 30 days
- New hires productive day one via org collective intelligence
- Zero manual CRM entry required
- 24/7 lead qualification via natural voice and text conversations
- Self-improving workflows: fleet diagnoses bottlenecks against KPIs and adjusts automatically
- The real cost of manual CRM management: approximately $47,000 per agent per year (direct time + missed follow-ups + duplicate efforts + lost referrals)
- Agents using AI assistance are 40% more productive in transactions per agent
- 78% of buyers expect a response within an hour (NAR 2024)
- Manual CRM maintenance costs agents approximately 200 hours per year

## Enterprise: MAIRA Pathfinders Program

Every employee gets a free AI teammate for 14 days. No cost. No obligation.
- Phase 1 (Launch): Every employee gets an AI teammate pre-configured for their role
- Phase 2 (Deepen): Agents self-improve through daily usage, learning patterns and preferences
- Phase 3 (Co-build): Agents surface automations proactively ("I noticed you send a follow-up after every call. Want me to draft those automatically?")
- Phase 4 (Report): McKinsey-style org report — bottlenecks ranked by annual cost, every solution backed by ROI data, phased deployment roadmap
- The average enterprise loses 32% of productive time to operational friction ($2.1M/year for a 100-person team)

## Platform Capabilities

- Voice-First Interface: Talk to Maira from your car. No app, no prompts. Just your voice.
- Lead Qualification: 24/7 natural conversations. Qualifies, logs, follows up. Never miss a hot lead.
- Property Intelligence: Comparable sales, market data, and branded reports generated on demand.
- Auto CRM Updates: Every call, text, and interaction logged. Your CRM stays alive without lifting a finger.
- Smart Scheduling: Calendar management, conflict detection, and automated follow-up sequences. All hands-free.
- Org-Wide Signal: Not dashboards. Longitudinal signal that connects cause to effect across every workflow.
- Document Preparation: Draft contracts, disclosures, and standard documents from templates.
- Email Drafting: Generate follow-up emails, listing descriptions, and client updates based on agent style.
- Market Research: Pull market data, comparable properties, and neighborhood insights in seconds.

## Differentiators vs. Competitors

- Your Tools Already Work: No migration. No rip-and-replace. Plugs into existing CRM, email, calendar, and phone in 15 minutes.
- New Hires Productive Day One: Maira knows how the company does things. New agents start from the org's collective intelligence, not a blank CRM.
- Signal, Not Dashboard Noise: Your CRM shows you closed 12 deals. Maira shows you deals with follow-up under 2 hours closed 3x faster, then starts doing the follow-up automatically.
- The System Improves Itself: Maira diagnoses workflow bottlenecks against KPIs and adjusts. This isn't Zapier with GPT. It's compounding intelligence.

## Testimonials

- Andrew McGrath (Ex Vanguard, Keller Williams): "Maira saved me 10+ hours my first week. I drafted 4 offers from my car using voice memos. Game changer."
- Katie Humphreys (Team Lead, Humphreys & Co): "Finally, a CRM that updates itself. I just text Maira after every meeting and it handles everything."
- Tyler Perry-Smith (CFO, REALLM Realty): "My clients think I have a photographic memory. Really, I just ask Maira before every call."
- Luba Terekhova (Top Producer, Vanguard Properties): "I wanted something that would tell me what to focus on first, not just give me another list of everything I'm behind on."

## Blog Articles

### "The 80/20 Rule for Real Estate Agents: AI Takes the 80%" (by George Humphreys)
Only 20% of a real estate agent's time is spent on high-value activities. The other 80% — CRM updates, email management, scheduling, research, document prep — is administrative work AI can handle. Agents using AI flip the script: 80% client-facing time, 20% admin review. Typical agent time breakdown: 8hr CRM, 6hr email, 4hr scheduling, 5hr research, 4hr docs, 3hr follow-up calls, 10hr client meetings = 40hr week with only 10hr of high-value work.

### "The Real Cost of Manual CRM Updates: $47K Per Agent Per Year" (by George Humphreys)
68% of agents admit their CRM is at least 2 weeks behind. The true annual cost: $16,000 direct time (200 hours/year), $16,000 lost deals from missed follow-ups, $3,200 duplicate efforts, $24,000 lost referral business = $59,200/year. AI-powered CRM automation ROI: invest ~$2,500/year, return $36,000-44,000 in saved time and additional deals = 1,340% first-year ROI.

### "Why Top Brokerages Are Building AI Teams (And You Don't Need To)" (by George Humphreys)
Major brokerages are investing $8-20M in proprietary AI. Internal studies show AI-assisted agents are 40% more productive, 35% faster at responding to leads, 2.5x better at maintaining long-term client relationships, and 50% less likely to experience burnout. But individual agents can access the same capabilities through modern AI tools at $50-200/month, deployed in days vs. years — with a 2-3 year head start on the big firms.

## Frequently Asked Questions

Q: Does Maira replace my existing CRM?
A: No. Maira plugs into your existing CRM with no migration. It's the AI employee who uses the CRM for you — logging notes, tasks, and follow-ups automatically.

Q: How does the voice interface work?
A: Call or text Maira like a human assistant. No app, no login, no prompts. Works from any phone, any accent, any language.

Q: How long does setup take?
A: 15 minutes. Connects to CRM, email, calendar, and phone with no data export or IT ticket.

Q: Is Maira worth it for small teams?
A: Yes. A 5-person team with Maira operates like 9. The fleet handles what you can't hire for yet.

Q: What makes Maira different from other AI tools?
A: Most AI is a copilot that needs babysitting. Maira is employees you don't have to hire — it does the work autonomously.

Q: How much time does Maira save?
A: 4+ hours per agent per week. The real cost of manual CRM management is approximately $47,000 per agent per year.

Q: What is the Pathfinders program?
A: A free 14-day pilot where every employee gets an AI teammate pre-configured for their role. Ends with a McKinsey-style org report ranking bottlenecks by annual cost.

Q: Can AI handle real estate relationships?
A: Maira doesn't replace relationships. It handles the routine so agents never accidentally neglect a client. Relationships stay human.

Q: How does Maira improve over time?
A: The fleet captures every interaction and produces longitudinal signal. After 30 days, it identifies bottlenecks, proposes fixes, and adjusts workflows automatically.