Maira vs Ylopo vs Lofty: AI Real Estate Tools Compared

Ylopo overview

How do Maira, Ylopo, and Lofty compare as AI tools for real estate teams? We break down the differences so you can choose the right platform for your brokerage.

Ylopo focuses on AI-powered lead generation and nurturing with its AI assistant "rAIya" that texts and calls leads. It excels at top-of-funnel lead conversion but requires agents to still manage their CRM manually. Pricing starts around $300-500/month per agent depending on ad spend.

Lofty overview

Lofty (formerly Chime) offers a full CRM platform with built-in AI features for lead scoring, smart plans, and automated follow-up sequences. It's a solid all-in-one solution but requires significant onboarding and replaces your existing CRM. Pricing ranges from $400-700/month.

Maira takes a fundamentally different approach. Instead of being another tool to manage, Maira is a fleet of AI employees that sit across your existing CRM, email, calendar, and phone. You talk to Maira by voice — while driving between showings — and it handles CRM updates, follow-ups, scheduling, lead qualification, and reporting automatically. No app to open. No dashboard to check. No migration required.

Maira overview

The key differences: Ylopo generates leads but doesn't manage your CRM. Lofty replaces your CRM but requires desktop time. Maira works with your existing tools and requires zero screen time. For mobile-first real estate teams who need their CRM updated without touching a keyboard, Maira is the only option that works the way agents actually work.

88% of enterprises have adopted AI, but fewer than 10% are generating real returns. The difference isn't the technology — it's whether the tool fits how your team actually operates. The brokerages winning right now are the ones that stopped running experiments and started treating AI like a new hire on the team.

Side-by-side comparison

Which tool fits your team

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